![]() Additionally, clickable overlays can help you learn more about your customer’s interests based on what they interact with. Whether it’s an image overlay of a product that links to the product page, or a clickable hotspot that links to a checkout page, clickable overlays make it easy to drive users through the funnel. Use clickable overlays to drive actionĬlickable overlays, like buttons, hotspots, and images, drive action by giving the viewer clear direction to their next step. Below are a few use-cases on how video overlays might be helpful for your business: 1. Give your video the ability to be used for multiple purposes.Īs mentioned before, overlays are a great way to layer additional items on top of your existing videos, making it quite a customizable feature for video production.Provide additional context to an existing video.Increase engagement by adding clickable interactive elements throughout your video.Future-proof your content by making it easy to change overlays over time.Video overlays are becoming an important part of marketing strategy, and the sooner you incorporate them, the better! Below are some benefits of using a platform to add video overlays: ![]() An overlay is an element that goes over the original video as a filter, title, image, video, text, clickable hotspot, etc. Just as a picture is enhanced by a filter, a video is enhanced by a video overlay. can be added to the “top layer” of a video, making the updating process significantly easier, and less expensive.Ī video overlay, also called a picture-in-picture effect, is an editing tool used to enhance any video by adding additional items that are customizable for many different purposes. Video overlays, specifically, are an easy and affordable way to future-proof your content as additions like text, images, videos, etc. Thus making the process of updating videos a financial burden, and forcing businesses to consider how the video will age - until now.īeing able to future-proof your video content is a solution that can keep your videos relevant and updated for years to come. On average, producing a video can cost anywhere from $880 to $1,200 for just one video. However, as the demand for professional video rises, so too does the cost of its production. ![]() Videos are increasingly becoming the top form of content consumed by the population. ![]()
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